Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Brand reputation, economy of scale and cost control are some the key success factors of BA. In England, this company is registered with the number 3959649. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. IvyPanda. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Keep it up! This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). 3. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). the total discounted cost stream is 10.5 billion. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. So, here, I want to share with you my favorite 6 Stakeholder A. student. In early humans, these include primordial . Copyright 2023 Surperformance. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. This is a tool which is used in analyzing the industry where a company operates. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. Reach thousands of academicians and corporates across the globe. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Explains that ba is in a competitive lucrative position because of the high-high situation. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke These monopolies denied other interested stakeholders from actively taking part in the industry. Engage with your stakeholders. This airline focuses on low cost, financial strengths and on high efficiency. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Currently, EasyJet is ranked as a leading low cost airline in Europe. This is because of the high costs which are associated with running the airline. The Company operates through two segments: Airline business and Holidays business. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). The remaining section of Strength is available only in the 'Complete Report' on purchase. Explains that trade unions want to protect the rights of employees in a business. This enables the airline to be in a position of financing the projects that it may be having. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Page 8 of 50 - About 500 Essays Powerful Essays . A SWOT and PESTEL Analysis of EasyJet. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. 10. The company was established in 1995. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Best Essays. Internal stakeholders are . Explains that airlines combine their income and inventory costs to establish ticket prices. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Explains the discount rate used to determine the npv of future profits is 10.5%. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Increasing automation driving self-service capabilities for customers. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). (2020, September 26). Furthermore, there is an increase in the challenges which are facing this sector. The first challenge, when seeking to manage your stakeholders better, is to identify them. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). 123Helpme.com. Development and justification of an Easy Jet strategy map. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Do you want us to design a market survey or write a market research report as per your specific requirements? Being low cost, driving efficiency and investing only where it matters most to our customers and our people. 1. 2. the total discounted cost stream is 8.4 billion. easyJet is building a network of key cities, broadening their presence across Europe. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. About stakeholder mapping in Smaply and a step by step introduction. You can use the following in your reference section in order to give credit to the source. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Modern aircraft fleet with unparalleled network. The company has 15000 employees as per early 2020 records. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. monopolies are not absolute; they are constrained by competing. 807 certified writers online. Easyjet Analysis. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. A successful example of a European no frills airline is easyJet. This increased competition and consequently more people began using air travel as their preferred mode of travel. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. The y-axis represents the interest in or impact of your project on a stakeholder. Free EasyJet Essay Topic Generator. Then evaluate the other options which will bring to the fray better returns. Total revenue ( million) 2,362.8 1,797.2 31.5%. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. This can be attributed to the nature of economic trends plus the growing technological innovations. This section is available only in the 'Complete Report' on purchase. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. 2. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html
But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. 2. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. All rights reserved. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. A stakeholder is someone who has an interest in the success of the business. To make the connections and associations between stakeholders tangible by visualising them. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Your company's leadership team, for example, is usually very invested and very influential when it . IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . easyjet stakeholder mapping. For different referencing styles and detailed guidelines, please click here. It is clear that the assortment of communication . In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Company profile. View timetables, travel guides and ideas of where to go. Subsidiaries, Partnerships and Collaborations Report. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. This ration is an index of rate of return of risk takers. This is done before a project is started. Prevent costly roadblocks later in the project cycle. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Sort By: Satisfactory Essays. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Sort By: Satisfactory Essays. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It . Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. Digital Marketing and Social Media Strategy Analysis Report. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. First choice brand and increasing customer loyalty. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. In essence, it gives a reflection of the confidence that the customers have in this company. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. That's too much for a short video. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Copyright 2000-2023. For instance, in . We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Explains that positive and negative externalities influence the supply and demand of the airline industry. This ensures the customers are satisfied with the nature of operations which are in progress. The power of suppliers is another aspect which is brought to the fore by the porters five forces. We do not share your information with anyone. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Map your stakeholders We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. All Rights Reserved by Barakaat Consulting. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Basing management decisions on economic profit (e.g. False. Describes the roles of key players like owners, board of directors, and staffs. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Good Essays. Analysis, Pages 18 (4448 words) Views. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). Learn More. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. 4. Numerator is obtained after meeting dues of all claimants of contractual dues. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This is IvyPanda's free database of academic paper samples. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Explains union dues and initiation fees are one of the major cons for unions. The detailed complete set of references are available on request in the 'Complete report' on purchase. : MIT Press, 1962) This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market.