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MKTG6216. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Marketing | Employer Engagement and Career Design Internship in Communication. 617.373.3386. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Graduate Research Practicum in Marketing. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Northeastern University hiring Assistant Director, Digital Marketing Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. COMM6605. (4 Hours). Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. (4 Hours). Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. MKTG6318. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. (4 Hours). Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. May be repeated without limit. Full-Time. Communication and Inclusion. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Communication Studies (COMM) < Northeastern University Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Going-to-market topics include managing value-added resellers and distributors. - Center for the Arts. (4 Hours). (4 Hours). COMM3320. Online - Northeastern College Of Professional Studies (4 Hours). The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Home - Brand Center Communication and Storytelling. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Opens New Window Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Youth and Communication Technology. Marketing and Society. Communication and Quality of Life. Jennifer Zehnder | Director of Communications and Marketing. #Black Twitter and Black Digital Culture. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Crisis Communication and Image Management. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. About the Opportunity. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Opens New Window. Free Speech: Law and Practice. The Business of Entertainment. Emergency Information Faculty & Staff Directory - Northeastern University College of Engineering Political Communication. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Marketing < Northeastern University Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (4 Hours). sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. This course incorporates materials from communication, psychology, anthropology, and sociology. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Critical Creative Practice. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Engaging Customers and Markets. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Also focuses on sexual health. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). )Stephen, A. T., Yakov BartStukent2017. Argumentation Theory. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Protect The Pack Placing Our Experts In Premier Media Outlets. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. (4 Hours). Covers the role of marketing in business and society. COMM3311. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Sex, Relationships, and Communication. (4 Hours). . (4 Hours). Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Advertising and Brand Promotion. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Also examines contemporary issues in marketing that can affect organizational success. People. have in conveying meaning and constructing and negotiating interpersonal relationships. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. MKTG6224. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Free Speech: Law and Practice. Contact - Northeastern University External Affairs Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. (4 Hours). Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. This role is integral in the launch of programs for all assigned colleges. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Swipe on Tinder or make the first move on Bumble. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. (4 Hours). Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. A marketing plan project is used to enable students to apply their understanding about the marketing process. 360 Huntington Ave., Boston, Massachusetts 02115 Designed to prepare students to work with audio in modern media settings. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Communication Studies at Northeastern. myNortheastern Opens New Window, Privacy Policy Special Topics in Marketing. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. (4 Hours). Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . (4 Hours). Doctor of Nursing Practice (DNP) | Northeastern University COMM1600. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Focuses on marketing analysis and planning. May be repeated without limit. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. The PDF will include all information unique to this page. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Addresses the interdependent links between sports and communication. Business Administration and Communication Studies, BS Develops and refines skills in the art of sportscasting. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Design Associate, Advancement Communications Job in Boston, MA at MKTG6120. Senior Marketing Manager Job in Boston, MA at Northeastern University Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. COMM3501. Marketing Management. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Communication Criticism. Northeastern University - Wikipedia Class Schedule: Monday-Friday. (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Northeastern University - Profile, Rankings and Data | US News Best COMM3530. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. COMM2535. Risk Communication. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. (1-4 Hours). Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. 617.373.5445 [email protected] Thomas Michael. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. (4 Hours). Marketing Research. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life.