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Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. 13, 2021, 08:36 AM. Absolutely. These early experiences in the workforce are what ignited my entrepreneurial spirit. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Were working on it. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Its only here until August. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. Tropical Smoothie Caf works to keep its momentum. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna So Ive got to get them in while I can. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. 770-580-2333 As a restaurant executive, hospitality should be in your blood. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Other common Tropical Smoothie Cafe email . The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Beyond that, we need to provide training. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Tropical Smoothie Prioritizes Franchisees to Inspire Growth Paul Marsden oversees development and execution of financial strategies to support the companys business plans. It was not possible for me to get involved in every project so I had to learn to let go and delegate. . We want to capture both the head and the heart of our consumers. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Its doing more than just being in business to sell food and smoothies. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Show all. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Theyre not just a snack day part, etc. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same So more knowledge about our great food offerings is something that I would change a little bit. Beyond just smoothies, we serve better-for-you . NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. And so thats one of my favorites. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. You may opt-out by. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? So theres a lot of involvement. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. What is the all-time best-selling smoothie the chain offers? Challenge the Pros: Leveraging To Meet Development Goals In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. final four 2022 euroleague tickets. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes Weve been in partnership with them for over 10 years now. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Charles Watson serves as CEO for Tropical Smoothie Cafe. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Was it a pleasant surprise, expected, or was it a bit of both? An offering can only be made by prospectus filed first with the Department of Law of the State of New York. which of the following is not characteristic of groupthink SPEED Tropical Smoothie Cafe is rounding out yet another year of impressive growth. We gathered that feedback and used it to set goals and action plans for the company. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. We have very dedicated franchisees that just go out there and drive the business every day. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. On the other hand, its hard to beat a plate of spaghetti. Tropical Smoothie Cafe Names New CMO - PR Newswire How do you see the company moving forward? The company planned 130 in just 2020; signed 36 of a hopeful 200 franchise agreements by March; and was well on its way to adding five units to its annual . Our consumers really like our food. Such filing does not constitute approval by the Department of Law. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. In 2018, when I was named CEO, we had more than 720 locations open nationwide. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Related Posts. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. I was originally a quarterback in high school and had my heart set on the same position for college. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Call now and speak to a franchise development leader. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Yeah. Its a fantastic organization that weve enjoyed immensely being part of. Nobody knew what was going to happen. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. It is for information purposes only. The company's goal is to . Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. And I dont think enough people know that you can go off script to substitute or to take out, etc. How is taking the reins of an existing company different than being part of a startup or a founder? Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. TropicalSmoothie.com. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. And its the high quality food. Tropical Smoothie Cafe drives strong development - Nation's Restaurant News While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Significant Achievements Announced - Tropical Smoothie Cafe LLC We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and He was previously. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Then I was our chief development officer and Ive been our CEO for about three years now. No credit card required. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . For me, my entrepreneurial passion really came from my parents. Maybe you made somebodys day just 1 percent better; you still had a positive impact. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Or the Hummus Veggie Wrap? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. We're a healthier, quick . Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Again, the franchising, especially in Tropical Smoothie, it is a local business. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. So I think a great franchisee base, and products and innovation that people want. Your results may differ. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Were any of the franchisees reluctant to follow the system or embrace a new direction? Communicate deeply. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Oh gosh. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Join our Franchise Family. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. This information appears in Item 19 of our Franchise Disclosure Document. Here's how CEO Charles Watson did it. Thatll come down over time, but were going to open 130 cafes on top of that. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . And theyre in their communities. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. A veteran hospitality professional . *. This information appears in Item 19 of our Franchise Disclosure Document. Tell us a little about your background before joining Tropical Smoothie? Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. And so I think thats only going to fuel our continued growth going forward. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC wills o' nats last of the summer wine. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. 1117 Perimeter Center West, Suite W200 Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. A presentation for a board is focused on very different things than a franchisee roadshow. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. What sets your smoothies apart from smoothies from competitors? Chief Executive Officer @ Tropical Smoothie Cafe; . For more information about owning a Tropical Smoothie Cafe franchise, complete our form! CEO Charles Watson, . See where were looking to grow to meet the incredible demand. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. That ultimately is our vision for Tropical Smoothie Cafe.