Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. "How popular is K-pop in your country at the moment? Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". They appoint South Korean stars as brand ambassadors . It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. In, Korean Foundation for International Cultural Exchange. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Made by: sunshinejoonie. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Fans recently crowdfunded around 3 million baht (around $95,000) to . For years, Beliebers stood above all other fan armies on social media. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Check out our five best free-to-play Kpop games made especially for KPop fans. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. (Photo by Jordan Strauss/Invision/AP). Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. A paid subscription is required for full access. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Considering the fact that young women make up a significant demographic in K-pop . The industrys significant growth also leads to the significant growth of a number of fans all around the world. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Even some of the adults are just annoying because they like to argue about everything. These trends are unsurprising for several reasons. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Show publisher information Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Please create an employee account to be able to mark statistics as favorites. name in many more countries and that they will gradually continue rising even higher," CJ wrote. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. However, the popularity of the kpop genre is that as been spreading across the nation. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Vivid Seats. Top Asian Cities for K-Pop "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. If you are an admin, please authenticate by logging in again. Culture Queen. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. So, whats the most favorite K-pop group based on this survey? The Western Hemisphere: K-Pop Consumption and Engagement. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. This is a BETA experience. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. account. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. There are also historical and economic ties with the region. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Profit from the additional features of your individual account. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. In the K-Pop industry, merch is as important as the music itself. Visuals Visuals Visuals. As for the occupation, most of them are students followed by nurses or caregivers.